Fujifilm Outlines Graphic Arts Strategy at drupa 2016

FUJIFILM Corporation announced its strategy for the company’s Graphic Arts business, which will form the basis of its presence at drupa 2016, being held in Dusseldorf, Germany from May 31-June 10.
 
Under the slogan “Value from Innovation,” Fujifilm will outline how its wide ranging technologies will add value to print operations in the commercial, wide format and packaging market segments, and will explain its vision relating to the digital evolution of print production.
 
Celebrating its 80th anniversary in 2014, Fujifilm introduced a new corporate slogan – “Value from Innovation.” Ever since the company was formed, Fujifilm has placed great emphasis on its graphic arts business, and the company has taken a leading role due to its fundamental development of organic and inorganic materials chemistry, imaging and optical technologies, and analysis and production technologies.
 
Today, Fujifilm is focusing its efforts on two areas to achieve “Value from Innovation” in the print industry. The first is the company’s world-leading inkjet technologies, brought together at drupa 2016 under a new brand name “FUJIFILM Inkjet Technology,” to deliver class-leading quality, productivity and performance.
 
The second is a focus on its conventional technologies, products and services to optimize traditional print processes, provide resource savings and improve profitability, and in the process help printers minimize their environmental impact.
 
For many years, Fujifilm has been a leading supplier in the field of offset printing. However, it is widely recognized that the commercial print market that offset presses serve has undergone significant change, dramatically altering pre-press processes and creating an increased demand for short print runs and quick job turnarounds, which in turn has changed the way the industry perceives press and post-press productivity.
 
Print businesses need to respond to these changes by improving the efficiency of their manufacturing processes, with environmental issues on a global scale also forcing printers to reform their production.
 
Fujifilm is determined to help printers address these challenges through innovation in the form of “Resource Savings.” Fujifilm is analyzing the print processes themselves to minimize the various associated costs and maximize performance.
 
SUPERIA is one of the solutions to address these issues, and is the result of Fujifilm’s comprehensive technologies, products and services combined and packaged specifically to reduce resources and help printers improve their profitability.
 
In addition, Fujifilm’s recently introduced water washable plate for flexo printing “FLENEX“ also has many resource saving benefits. Both solutions deliver premium quality and stability, essential to minimize resource utilization, and improve on-press performance, while also minimizing environmental impact.
 
Digital printing can be a weapon for printers to shape a new future in the industry with its ability to provide value that traditional production processes cannot deliver, e.g. quick job turnarounds and personalization based on variable data print technologies.
 
Fujifilm has been developing an industry-leading portfolio of inkjet technologies for more than 10 years. One of the first results of this strategy was the Jet Press range of products, which the company applied all its expertise to perfect.
 
The core components that form the basis for inkjet marking are printheads, inks and a range of image optimization technologies (for example, screening and paper priming). At drupa 2016, Fujifilm will present the company’s unique strengths within these three core technology areas, under a new brand name “FUJIFILM Inkjet Technology.”
 
The Jet Press 720S is the company’s flagship B2 inkjet press. The ability of the Jet Press 720S to deliver outstanding print quality, a wide color gamut and amazing job turnaround times makes it a powerful weapon for printers that have invested in the system.
 
This collection of technologies also forms the heart of the B1 industrial inkjet press “Heidelberg Primefire 106“ targeted mainly for packaging printing, jointly developed with Heidelberg. “FUJIFILM Inkjet Technology“ is used for the core print engine of this machine, and along with Heidelberg’s world class press manufacturing and systems integration expertise, will meet the evolving needs of the packaging market.
 
Fujifilm’s inkjet technologies will be further expanded in the future to broaden the company’s portfolio of digital printing presses, breaking into new markets like flexible packaging production, and improving the performance of existing systems.