Free 2010 RFID Tag Pricing Guide from ODIN is Available for Download

ODIN has released the free 2010 RFID Tag Pricing Guide. The release marks the second annual installment reporting tag costs for end users and the results are surprising. Although many RFID tag prices remained flat, some segments actually increased for the first time. Interested people can access more information and download a free copy at: http://www.odintechnologies.com/rfid-benchmarks-tag-pricing-guide

“RFID tag cost data is not widely available. ODIN published the second annual RFID Tag Pricing Guide as a service to end users who need tag cost data to make business decisions. To help better disseminate the information, ODIN has made the report available as a free download from our website,” said ODIN’s Bret Kinsella.

Harold Goldzung, who leads sourcing at ODIN, acknowledged, “Not all RFID tags are alike. They have different features, different materials and therefore different cost structures. We never want an end user to put his project in jeopardy because he used incorrect tag cost data. The RFID Tag Pricing Guide is the first step in understanding RFID tag costs and ODIN Labs provides it as a free download.”

“The RFID tag industry has had an intriguing year marked by innovation, silicon shortages and a rapid increase in demand,” Kinsella added. “In addition to the tag cost data, the pricing guide also explains the tag industry market dynamics for 2009-2010 and provides insight on what to expect in 2011. Tag prices are an important element of RFID ROI and we hope to provide greater clarity for users with this report.”

The RFID Tag Pricing Guide is the first and only independent source for standard RFID tag pricing and highlights key variables that drive tag cost. It is designed to educate buyers and facilitate better purchase decisions. The guide complements ODIN’s RFID Benchmark Series, which is the industry standard for head-to-head, scientific, RFID equipment and component performance. This issue of the pricing guide focuses on the cost for passive UHF RFID tags in a variety of form factors. Some of the information provided in the guide includes:

• What do RFID tags cost now?
• Myths about RFID Tag Pricing
• 2010 Tag Pricing for label tags
• 2010 Tag Pricing for specialty tags
• Interpreting the price results
• Recent tag industry announcements of note
• Other Resources on RFID Tags