E Ink Targets POP Media Industry with Ink in Motion

E Ink Corporation, a developer of electronic ink technology for paper-like displays, has announced commercial availability of Ink-In-Motion, the company’s new electronic display component for integration into retail Point-of-Purchase (POP) and other signage applications.     
    
Ink-In-Motion is the result of more than two years of in-store research in a variety of retail formats, and incorporates the features most requested by retailers and brand marketers: custom fonts and graphics, a thin flexible form factor, and long battery life, according to the company.
    
Ink-In-Motion is currently available in the U.S. exclusively through select POP industry leaders, including Consumer Promotions International, Frank Mayer and Associates, Gage Marketing Group LLC, New Dimensions Research Corporation, PRISM Group and Rand Display, and should appear in stores by the first quarter in 2002.
    
Also early next year, E Ink will work with their partner Toppan Printing Company Ltd. to test Ink-In-Motion in the Asian market.
    
E Ink’s Ink-In-Motion consists of paper-thin sheets that display flashing images and animations, powered by two AA batteries that can provide up to a year of continuous operation. The designer can choose from a wide range of fonts and graphics to maximize brand equity, emphasize product features and highlight consumer value. The lightweight plastic sheets can be made in custom shapes and sizes up to 9 x 22 inches, making them easy to integrate into traditional POP fixtures. These attention-getting motion displays are based on E Ink’s proprietary electronic ink technology.
    
“POP designers have long recognized the value of adding animation, but they faced troublesome limitations in design, space, cost and power. Now, with Ink-In-Motion, they can add a simple motion component that builds their brand, integrates easily, and lasts for months on batteries,” said Russ Wilcox, vice president and general manager of E Ink.