E Ink Pearl Wins 2010 Popular Science Best of What’s New Award

E Ink Holdings, the leading developer and marketer of electronic paper display technologies, today announced that the company’s E Ink Pearl’ display is a winner of Popular Science’s annual Best of What’s New awards for 2010. Featured in the December issue, Popular Science’s Best of What’s New recognizes the top technology inventions of the year.

This is not the first time that E Ink has been acknowledged by the editors of the publication. In 2006, the first commercially available eReader in the U.S., featuring E Ink technology, was honored with the award.

In July, E Ink introduced E Ink Pearl, a new electrophoretic display platform that raises the bar for eBook displays with crisp images and text that looks like ink on paper for improved readability, even outdoors in sunlight. Found in the newest eBook devices, E Ink Pearl has the whitest reflective display in the industry with a contrast ratio approximately 50 percent greater than previous products.

E Ink Pearl is the lowest power display on the market for eBook applications and is also ideally suited for commercial and industrial applications. Pearl is completely image persistent, requiring no power to hold an image or page of text, and it is also compatible with the latest touch technology solutions. ePaper displays are also a sustainable and socially responsible alternative to paper.

“For 23 years, Popular Science has honored the innovations that surprise and amaze us – those that make a positive impact on our world today and challenge our views of what’s possible in the future,” said Mark Jannot, editor-in-chief of Popular Science. ‘The Best of What’s New Award is the magazine’s top honor, and E Ink Pearl, chosen from among thousands of entrants, represents the highest level of achievement in its class.’

“Our E Ink Pearl display represents a significant improvement in the readability of eBooks. In fact, the jump is the equivalent of going from the contrast ratio of a newspaper to that of a paperback book,” said Sriram Peruvemba, vice president of sales and marketing at E Ink. “It is an honor to once again receive this award from Popular Science, and recognition from the editors is a testament to our team’s efforts to perfect our ePaper technology.”