E Ink Holdings Launches Chinese Website

E Ink Holdings announced today the launch of it’s official Chinese website, http://tw.eink.com. E Ink recently unveiled a new logo and corporate identity, and the new website will continue to build brand awareness of E Ink in Asia.

“The launch of the E Ink Chinese website is specifically for the Greater China audience,” Scott Liu, chairman of E Ink Holdings, said. “The new site will help educate our Chinese-speaking customers about our products, technologies and innovative applications and will continue to build on our commitment to innovation, emerging markets and the environment.”

“We are committed to building E Ink’s corporate identity, and recognition of the E Ink brand. The new site will enable greater understanding of our products and technology, and will establish a global information platform,” said Sriram Peruvemba, chief marketing officer for E Ink Holdings.

In addition to the introduction of E Ink technology and products, the E Ink website highlights the three key benefits of electronic paper displays from E Ink – displays that are Readable, Rugged and Green. The “customer showcase” introduces products using electronic paper displays developed by E Ink’s customers and partners. The “concept showcase” introduces innovative future products using E Ink’s displays, developed by E Ink and leading design companies. These include an electronic music stand “Rosie”, an interactive snowboard and an electronic cutting board.