Domino’s Label Printing Event at British Motor Museum

Domino welcomed converters, industry experts, and partners from across the label industry to the British Motor Museum on June 3 to explore the latest industry trends and the benefits of digital technology at the ‘Driving Digital in Label Printing’ event.

Attendees heard from Camilla Young, program lead, GS1 UK, about the transition to 2D codes in retail and its significance for converters. Young commented, “Ultimately, the next generation of barcodes must be able to scan at point of sale without reducing the time it takes to check out. Print quality is absolutely key to the successful delivery of 2D QR codes for retail.”

Rob Lorkins, managing director at Labelnet, the 2025 DLP award winner for Excellence with Hybrid Printing, shared his experience transforming a flexo-focused business through the addition of digital printing technology in a Q&A with FuturePrint’s Frazer Chesterman.

A panel discussion, also hosted by Chesterman, brought together perspectives from Camilla Young; Leigh Mann, managing director, Label Solutions; Chris Spooner, sales director, Hybrid Software; and Lee Metters, inkjet consultant. 

The panel explored “what’s next for label printing,” touching on the rise of 2D codes, production strategies to improve efficiency, the impact of automation and AI, and how to attract the workforce needed to thrive in a rapidly evolving industry.

Attendees also had the opportunity to see the brand-new Domino N410 LED digital label press and Domino K300 variable data printer running live, experiencing their capabilities firsthand.

The museum provided a unique setting for a program of expertise and practical insights for label converters, with presentations, discussions, and equipment demonstrations from Domino and industry partners, including GS1 UK, Hybrid Software, and GM Finishing.