Digital China to Distribute Impinj RFID Reader Products in China

Impinj, Inc. announced that China’s leading integrated IT services provider, Digital China Holdings Limited, will distribute the Impinj Speedway family of RFID reader and antenna products throughout China. The new relationship ensures that Chinese RFID solution providers now have easy access to the world’s leading UHF Gen 2 technology for a wide variety of applications and markets.

Digital China focuses on providing customers with sophisticated and applicable IT solutions, driving technological innovations for work and life – enhancing the digitization process. The company has regional centers in 19 major cities, strategic partnerships with over 100 leading IT vendors worldwide and a network of over 10,000 resellers and agents across the country. The relationship with Digital China signifies the growing importance and value of UHF Gen 2 RFID technology solutions and strengthens the global presence of the Impinj brand.

“We are pleased to represent Impinj RFID products in China,” said Huamao Wang, vice president for Digital China Group. “We believe Impinj’s products combined with our market experience and city coverage will accelerate the expansion of RFID adoption in China.”

“Digital China’s commitment to providing customers access to the world’s leading RFID Gen 2 technology and solutions makes them an ideal distributor for Impinj,” said Chris Diorio, chairman and CTO for Impinj. “We look forward to working closely with Digital China to provide Impinj technology, products, and solutions to resellers and systems integrators throughout China.”

Impinj and Digital China will promote the Impinj Speedway reader product line at the IOTE 2010 Expo in Shenzhen on July 1-3, 2010.