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Awards showcase Diamond’s folding carton decorating capabilities, including printing, cold foiling, and embossing.
May 18, 2018
By: Anthony Locicero
Copy editor, New York Post
Diamond Packaging won five awards in the 25th Annual FSEA Gold Leaf Awards Competition, the industry’s premier showcase for foil stamping, embossing, and other specialty effects. Awards were announced in April at the FSEA•IADD Joint Conference in Franklin, TN. Entries were judged by a panel of industry experts on several criteria including design, execution, and level of difficulty. Diamond won Silver Leaf and Bronze Leaf awards in the “Best Use of Foil and Embossing (Calendar)” and “Best Use of Cold Foil (Client or Self Promotion)” categories, respectively, for its 2018 corporate calendar. The octagonal lighthouse piece originates from a hand-drawn watercolor, and showcases the type of decorative effects that can cost-effectively transform customers’ brands. The calendars were converted utilizing Clearwater Candesce SBS paperboard, cold foiled, and offset printed with four color process and metallic copper inks, DiamondTouch soft touch coating, DiamondEmboss and DiamondReticulate specialty coatings, UV matte, and UV gloss coating. The header features a dramatic cold foiled and embossed dome overprinted with copper ink, a lantern room embedded with Diamond’s embossed logo, and a multi-level embossed catwalk and balcony surrounding a stone facade — all set against a soft touch, hand-drawn watercolor of a sunset. The two middle backers also feature a multi-level embossed stone facade, along with a multi-level embossed window frame, surrounded by a hand-drawn watercolor of the water enhanced with UV gloss spot coating. Select stones were enhanced with DiamondEmboss and DiamondReticulate specialty coatings. The bottom backer features several enhancements, including a multi-level embossed door frame, embossed concrete coursing/mantle with debossed “DIAMOND PACKAGING” text, embossed wooden plaque with debossed “2018” text, embossed concrete curb, and multi-level embossed water splashing against the embossed stones surrounding the foundation. The calendar’s recyclable shipper, which features complementary artwork, was designed to maintain integrity of the piece during shipping and storage. Diamond won a Silver Leaf award in the “Best Use of Specialty UV Coatings” category for Speck Product’s Presidio Grip + Glitter packaging. The cartons were converted utilizing Clearwater Candesce SBS paperboard and offset printed with four color process and two PMS inks, DiamondGlitter specialty coating, DiamondTouch soft touch coating, and UV gloss spot coating. The DiamondGlitter specialty coating (infused with gold specks), combined with multi-level embossing, adds dimension and creates stunning shimmering effects, with a grip that simulates and conveys the texture of the phone case itself. The DiamondTouch soft touch coating adds an appealing tactile quality that promotes consumer interaction. The UV gloss spot coating provides a striking contrast to the overall matte finish surrounding it. Gold hot foil stamping accents create shimmering metallic effects and enhance the product branding. Diamond won a Bronze Leaf award in the “Most Creative Use of Embossing” category for Laura Mercier’s Exotique Face Illuminator packaging. The cartons were converted utilizing metallized polyester board and offset printed with four PMS colors and opaque white inks, with UV gloss and UV matte coating. The exquisite, multi-level embossed tiger pattern is tightly registered to the dark brown ink and provides a stunning contrast to the copper finish surrounding it. The debossed section on the front panel provides an ideal backdrop for the embossed Laura Mercier brand logo and product name. The combination of color and textures beautifully complement the design of the primary container – a dark brown oversized compact encasing a multi-toned, multidimensional highlighting powder. Diamond won a Bronze Leaf award in the “Most Creative Use of Foil and Embossing (Folding Carton)” category for L’Oréal USA’s Maybelline Holiday Collection packaging. Diamond designed a unique carton structure for the Lash Sensational Washable Mascara, with pointed top and bottom closures, decorative black ribbon, and holographic foil that simulated a holiday ornament, perfect for holiday gifts or “self-gifting”. The Curvitude Mascara and Eyeliner Kit employed a visually similar structure, with angled side panels and a rigid window. All of Diamond’s winning entries were manufactured using 100% clean, renewable wind energy and produced in a Zero Manufacturing Waste to Landfill (ZMWL) facility.
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