Denimwall Utilizes Real-time Data Analytics Enabled by Detego, Impinj and RIoT Insight

Detego and its partner RIoT Insight announced that they have realized the first fully integrated end-to-end solution with fixed RFID reader infrastructure in fashion retail at a New York City G-STAR RAW store owned by Denimwall Inc.

Impinj’s hands-free ceiling reader system combined with Detego’s software products for real-time analytics and item level visibility and RIoT’s BYOD mobile apps are integrated with Denimwall’s existing retail system to deliver Denimwall complete transparency of their in-store business in real-time enabling exceptional customer experience by product availability.

G-Star RAW is a designer clothing company with 400 stores globally. North American G-Star franchisee Denimwall Inc., owner of the Union Square store and six other locations, was looking for a hassle-free end-to-end solution for article visibility to establish a high level of stock accuracy in the store in order to offer best-in-class product availability and the best possible shopping experience for their customers.

The integrated RAIN RFID solution uses the Impinj platform, including ItemSense software and xArray gateways for “hands-free” infrastructure, and delivers item-level visibility and in-store analytics with Detego InStore and RIoT mobile apps. It allows Denimwall Inc. to automatically collect data about their merchandise, providing accurate inventory information and real-time transparency – all hands-free, without human intervention.

Based on perpetual inventory feeds, out-of-stock situations are automatically detected and mitigated by means of an optimized replenishment process leading to a consistently high on-floor availability.

Manual administrative processes are reduced to a minimum, giving sales personnel time to engage with the customer in order to provide an improved customer experience.

“Our primary objective was to significantly increase inventory accuracy to enable an exceptional in-store omni-channel customer experience,” said Craig Leonard, Denimwall CEO. “Our goal was to automatically achieve 98%+ item level accuracy and we are achieving that and more. The increased accuracy has also other major benefits, including significantly improving our on-shelf product availability by empowering our brand ambassadors with a BYOD smartphone app advising them in real-time of items needing replenishment; alerting them to potential theft, enabling them to scan an item and pull up live in-store availability and more. Another impressive benefit has been significantly faster POS checkout.

“The benefits of the store pilot have exceeded our expectations and we are now looking to expand it to our other locations”, Leonard added.