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Redesigned website opens a new window on the company and its products
August 28, 2012
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
cynora’s new website is officially on-line today. As of right now, visitors of the website will have easier access to what they find interesting and relevant. Just a click on one of the three entry buttons takes the user directly to all the information. Spectacular images of cynora’s activities give the company website a distinctive look and feel. The website’s new structure also means content is presented in a clearer, more accessible way. Whether it’s finding out more about the story behind cynora, the technology behind organic electronics or the latest company news – a quick glance on the home page shows the user where to start exploring the world of research and development of cynora. Intuitive and straightforward navigation on each page guides the user quickly and effortlessly to the desired content and subpages. The website will also feature unusual and astounding images to document the work of cynora, such as surprising impressions from lab experiments with organic semiconductors. cynora will be refreshing the imagery on the site every month under the “Picture of the Month” section. Here, users can marvel at the brightly colored, shimmering crystals of a cynora emitter substance, or at organic semiconductor materials that shine under a black light the same way as in the finished OLED (organic light-emitting diode) components. Already today, OLED technology is enabling the production of wide area light sources and brilliant displays for TV and smartphone applications. cynora’s work plays a critical role in driving innovation in this area.
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