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Champagne producer uses metal packaging to provides a premium and highly protective format.
January 9, 2019
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Nicolas Feuillatte Champagne has once again turned to Crown Aerosols & Promotional Packaging when looking for the ideal packaging solutions for its latest champagne creations. A continuation of the long-standing working relationship with the French luxury champagne producer, Crown’s elegant metal tins for the Réserve Exclusive Brut and the Sélection Brut invite consumers to discover the very terroir that went into the champagne’s making. The Réserve Exclusive Brut tin has a rich blue finish, while the lighter Sélection Brut is presented in white. Both designs feature a magical keyhole window into the landscape of the Terroir Champenois, evoking the sense that the consumer is looking through a wooded glade into the open vineyards beyond. The autumnal decor of golds and ambers comes alive with the help of a combination of matte and gloss varnishes. Areas of embossing have also been carefully incorporated to add to the tactile feel of the tin. Nicolas Feuillatte is a pioneer in the use of metal packaging for champagne, and a believer, like Crown, that metal provides a premium and highly protective packaging format. Available in a wide range of shapes and sizes, metal packaging facilitates the use of numerous decorative finishes that help differentiate brands at the point of sale and encourage consumers to continue buying their favorite brand. Metal packaging also delivers exemplary sustainable credentials. Many of these premium tins will be retained by customers for alternate uses, given their designs, but those entering the recycling process can do so without loss of properties – the metal used is 100% and infinitely recyclable. The tins are produced by Crown at its plant in Chatillon, France, which ensures that the supply of the tins can be delivered quickly and efficiently from a logistical standpoint.
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