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Assesses vendors on the important parameters of innovation and implementation
July 7, 2009
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Confidex was ranked first in ABI’s vendor matrix for specialty passive UHF RFID tags in harsh or challenging environments. The vendor matrix by ABI Research, an analytical tool for understanding of vendors’ position in specific markets, assessed vendors on the important parameters of innovation and implementation across several criteria, unique to each vendor matrix. “Confidex excels at product innovation and R&D. The company boasts a strong combination of RFID tag design competence, RF engineering, customization, and manufacturing experience. This strong innovation is complemented by the company’s expanding implementation capabilities” said Michael Liard, practice director for RFID at ABI Research. “Over the last few years Confidex has focused on aggressive expansion within the specialty passive UHF tag market. In that short timeframe Confidex has become a formidable player in the passive UHF specialty tag market,” added Liard. ABI Research pointed to high performance and quality as key competitive differentiators for Confidex. The company also excelled in the ability for significant customization and R&D capabilities. In addition to these strengths, other factors helped Confidex secure the top ranking. These included an in-house tag manufacturing plant that ensures control over processes and quality as well as experienced well-respected management and engineering teams. A broad RFID tag portfolio offering more than a dozen passive UHF tag was a significant factor too. “We are proud that Confidex specialty tag product offering is now recognized as the clear market leader driving innovativeness and implementation in specialty RFID tags for challenging environments,” said Timo Lindström, CEO for Confidex. “This ranking is another validation of the strategy Confidex is committed to. We will do our utmost to maintain and expand our leading position in providing RFID tag solutions that make supply chains, transactions and authentication of goods and people more efficient and secure.” Confidex has received several honors and awards for its outstanding expertise and innovativeness in RFID industry over the past year. Most recently, Red Herring named Confidex a winner on its Europe TOP 100 list and finalist on its global 200 list in 2008. Furthermore, Frost & Sullivan gave Confidex the RFID Technology Innovation Award for 2008 for its contactless ticket, commonly known as the “Limited Use Ticket,” which has been successfully deployed in the transportation industry. In the vendor matrix, under innovation, ABI Research examined specialty tag product offering mix, physical specifications – product feature sets, scope of materials/surfaces addressed, tag design innovation/strength of engineering and customization capabilities as well as new application enablement. Under implementation, the following criteria were scrutinized: manufacturing capabilities and strategy, overall market position, leadership, strength and experience, installed base/customer deployments, breadth of verticals and applications targeted/served, strength within verticals and applications targeted/served, partner strategy and approach, scope of distribution channels as well as sales strategy and approach.
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