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Confidex Links is a modular NFC tag portfolio for high-volume applications.
November 2, 2016
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Confidex presents Confidex Links™, its world-first, modular NFC tag portfolio for high-volume applications. The product line’s modularity is based on multiple options related to the tag’s chip memory, label materials and optional Confidex services for printing, encoding and branding of the tags. Complex manufacturing process of custom-branded NFC labels has been seen as a major barrier for broader NFC technology adoption. This concerns high volume applications such as smart packages, print medias and mass event advertising. Confidex Links is a direct response to fulfill these market requirements, as the product offers easy access to affordable printed and encoded NFC tags in high volumes. “Confidex has manufactured highly personalized, high quality mass transportation tickets since 2005 and in so doing, has delivered over 600 million NFC-compliant products into the global markets. We would like to offer this high-end manufacturing knowledge for everyday use-cases for consumer products such as smart packages, print media, as well as for industrial applications. With our new modular product approach, high manufacturing capacity and our global distribution channels we are ready to ship the next 100 million custom printed and encoded Confidex Links for various mass NFC applications around the world”, said Mikko Nikkanen, Confidex marketing director. Confidex Links are affordable stickers – or anything from printed cards, stickers to posters – which can be practically placed anywhere, or be used embedded in packages or even in the product itself. Confidex Links simply connects any online content to any physical product. Easy sharing of content such as product manuals, videos, apps, mobile games or web sites are some of today’s applications for leveraging the touch of NFC. Confidex Links standard product form factor is 25x25mm (1”x 1”) adhesive label, with multiple options regarding printing, branding, content encoding and special adhesives. Confidex Links NFC stickers are based on NXP Semiconductor’s NTAG chip family. Confidex Links are offered starting from affordable low memory NTAG210µ for tiny links, to NTAG213 for standard NFC media usage and to NTAG216 for high memory applications such as business cards and Bluetooth/Wifi pairing. “NXP is committed to driving innovation for the Internet of Things. As part of this commitment, we develop products that enable industrial and consumer solutions to benefit from the ease of connectivity with NFC,” said Alexander Rensink, segment manager Consumer Interaction at NXP Semiconductors. “We are excited that Confidex uses our latest NTAG products to provide such a versatile tag offering. This will allow brand owners to introduce new creative ways of engaging with their customers through NFC enabled smart products.” Modularity is further extended into Confidex IP68 level hard tag, Ironside Micro NFC with hard plastic casing for on-metal applications. Confidex Links are available in sampling volumes in Q4/2016 and in volumes Q1/2017.
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