Confidex Ferrowave Micro Delivers On-Metal RFID Tracking for Specialty Retail

Confidex Ltd. has released its new Ferrowave Micro on-metal label optimized for a catego-ry of products that have been challenging to track with RAIN RFID until now: specialty re-tail.

This new label provides similar read reliability and sensitivity to Confidex’s other products but is designed and sized specifically for use on retail items that were once too small for RFID tagging. The newest label in Confidex’s portfolio is specifically suited for use on and around metals and metallic packaging of these small or specialized retail categories.

Ferrowave Micro provides high-quality performance on item-level food and groceries, non-food like sports equipment, beauty and personal care items, and also serves as brand authentication for high value goods. Ferrowave micro is optimized for fast and reliable reads also in high volume and high tag density environment.

Measuring 45 x 8 x 1.5 mm (1.77 x 0.32 x 0.06-inches) the sleek on-metal label can at-tach to products from golf clubs to cosmetics or metallic beverage containers with minimal aesthetic impact. Beyond metal, Ferrowave Micro also demonstrates excellent perfor-mance on a wide variety of materials common among specialty goods.

Its acrylic adhesive is optimized for secure attachment to painted or non-painted metal surfaces. And this small but mighty retail label leverages the latest generation chip — the Impinj M730 Tag Chip — along with Confidex’ patent pending antenna design to provide high performance.

In retail storefronts, backrooms or warehouses, the Ferrowave Micro can be easily read by standard UHF RFID handheld readers, or by automated robots for inventory counts, bringing visibility to even the hardest to track specialty items.

“We’re excited to offer a new solution to some of the most challenging inventory manage-ment applications, expanding the use of RAIN RFID into new challenging retail categories. Ferrowave Micro results from the very best in experience and innovation by our accom-plished team of engineers,” said Timo Lindstrom, Confidex Ltd. CEO.