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March 13, 2012
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Bordeaux Digital PrintInk introduced a new brand identity at Fespa Digital 2012. The new branding is designed to communicate a consistent message on a global basis to customers, partners and employees and to deepen awareness of Bordeaux to broader audiences. “Our customers have always valued our ability to deliver innovative products that provide outstanding cost efficiency and enable breakthroughs for their business,” said Moshe Zach, CEO of Bordeaux. “Our new brand acknowledges our innovative history and conveys a sense of what’s possible in the future when we work with our partners and customers to overcome the limits of technology and create new opportunities.” Also, Bordeaux will demonstrate many new solutions at Drupa 2012.
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