Bluehill ID Launches ACiG Technology in U.S.

Bluehill ID AG announced the expansion of its subsidiary ACiG Technology into the U.S. market. ACiG Technology (www.acig-tech.com) further announced the appointment of smart card industry veteran Roger Hornstra as its new vice president for ACiG in North America.

ACiG Technology, based in Miami, FL with full in-house warehousing and customer service capabilities, has been established to serve North American customers across the entire value chain of RFID and smart cards. ACiG Tech acts as an independent supplier of semiconductors including contact and contactless memory and microcontroller ICs and modules as well as inlays, transponders and RFID and contact reader modules.

Hornstra’s experience includes serving as North American sales director for Assa Abloy’s Identification Technologies Group, responsible for the sales strategy and revenue for their RFID Solutions. He was also sales director for the Americas at ACG Identification Technologies. Hornstra’s earlier career includes roles with Infineon Technologies, Siemens Microelectronics, DataCard and Diebold.

“I am thrilled to join the ACiG Tech Team.” Hornstra said. “I am very familiar with the ACiG products and people and I am enthusiastic about their approach of building up the company in an quick and competent manner. I am particularly pleased to see the infrastructure that ACiG has established in the US which will enable us to be very responsive to the market needs.”

Bluehill ID CEO Ayman S. Ashour commented, “Roger’s strong background in sales management combined with his in-depth industry knowledge makes him the ideal candidate to drive our growth in the North American market. Roger’s approach has always been customer centric and this will be invaluable in developing long lasting relationships as we launch ACiG Tech activities into the U.S., Canada and Mexico.”