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Tactile ink provides texture on the can for a unique consumer interaction with the package.
November 6, 2017
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Ball Corporation won a 2017 British Aerosol Manufacturing Association (BAMA) Aerosol Packaging Award for its Tactile can, which the company designed and produced. Ball’s design and distinctive tactile print finish were brought to life by a snake featured prominently on an aluminum aerosol can. Tactile ink provides texture on the can for a unique consumer interaction with the package. Ball is able to apply the ink around 360 degrees of the can. Enough of the tactile ink is “laid” on the can so it provides grip for the consumer. Tactile ink is a subtle art and Ball leverages significant technical experience in printing this ink on aerosol cans, which was gleaned from the learnings of its beverage business.
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