Avery Dennison to Highlight RFID at NRF 2025: Retail’s Big Show

Avery Dennison is set to shine a light on how RFID is helping retailers improve supply chain visibility, inventory accuracy, loss detection, and the in-store experience at NRF 2025: Retail’s Big Show.

During the event from Jan. 12-14 at the Javits Convention Center in New York, Avery Dennison will join retail leaders, experts and partners in exploring how recent advances in RFID sensor and digital identification technology are revolutionizing retail.

Avery Dennison’s first Big Ideas session will see Delia Glover, vice president of apparel products, joined on stage by Liz Larkin, own brand director at JD Sports – the leading UK sports retailer rapidly expanding into new regions, including the US. This discussion will focus on the collaboration and innovation journey, which includes creating connected products as part of the JD Sports brand.

The session will delve into how, through Avery Dennison’s Optica supply chain solutions, JD Sports drove full traceability across their entire supply chain, from dye makers to consumers. The session will examine how JD Sports has established a more agile business operation, evolved its ESG strategy, and created unique and memorable consumer experiences both in-store and post-purchase.

Glover says, “We hope our session with JD Sports will inspire other brands to realize the vast potential of connected products to achieve greater traceability and consumer engagement from the point of purchase and beyond.”

The Avery Dennison Big Ideas session with JD Sports, entitled Seeing is Believing: Enabling a Connected Product Journey, will take place Jan. 12, 3:15pm EST, Level 3, Stage 5.

The company’s second Big Ideas session will see Marshall Kay, global director of retail transformation services at Avery Dennison, joined by a panel to discuss how RFID is transforming store processes and upstream supply chains. The conversation will focus on how RFID solutions are helping realize a growing list of operational efficiencies and broader satisfied customer base.

Kay adds, “Retail leaders are enjoying significant efficiency and accuracy gains by assigning a unique digital identity to physical products for item-level visibility. The range of consumer goods now getting RFID intelligent labels is astonishing, including some goods that sell for under 99 cents. The resulting valuable data sets are synergistic with other transformative technology trends, such as predictive analytics, to further aid decision making. As leaders from across the industry harness RFID to solve critical challenges, from supply chain visibility and inventory accuracy to shrink reduction and loss detection, they are discovering how the technology can serve as a force multiplier in driving profitable growth in an increasingly digital world.”

The Avery Dennison Big Ideas panel discussion, entitled A New Day for RFID: Powering Retail Transformation Through Item-Level Visibility, will take place on Monday 13 January, 10:15am EST, Level 3, Stage 5.

Avery Dennison Booth Experience

Visitors to the Avery Dennison booth (#5803) can discover how the company is pioneering the ability to connect physical and digital worlds. Experts will showcase how Avery Dennison solutions add value across the retail supply chain, creating product visibility from source to store and beyond, enabling retail partners to track, trace and transform their operations.

The exhibit will illustrate cutting edge use cases of RFID sensor and digital technology in addressing key challenges across apparel and grocery, from labor optimization, to waste reduction and sustainability, to helping brands and consumers better connect.

The booth experience will bring to life how Avery Dennison enables end-to-end supply chain visibility through its newly announced Optica portfolio of solutions. Leveraging the latest in RFID technology to give physical products digital identities, enabling traceability, operations automation, loss prevention and frictionless checkout.

Demonstrations will feature key partnerships across the retail ecosystem, including Amazon Just Walk Out technology and Zebra Technologies. Representatives from Vestcom, a specialist in shelf-edge media and a part of Avery Dennison, will also be present, showcasing how the best of physical and digital shopper engagement comes together in a hybrid store environment, made possible by its storeLink platform.

“Retailers face a host of critical challenges such as waste, labor shortages, supply chain disruptions, and the pressure to meet sustainability goals,” said Francisco Melo, president, Solutions Group at Avery Dennison. “These challenges are amplified further against a backdrop of evolving customer expectations. At the same time, brands need to ensure readiness for impending legislation such as that relating to  Digital Product Passports (DPPs), which while yet to be fully defined, requires the implementation of digital triggers and data capture technologies.

“Despite how daunting these obstacles may seem, retail leaders can use real-time data to increase speed, reduce stockouts, and automate stores to achieve more efficient operations and frictionless shopping experiences,” added Melo. “We believe that item-level digital identification solutions can help meet upcoming legislation and create significant value for retailers. We look forward to presenting our cutting-edge digital solutions during NRF to help retailers optimize labor, improve supply chain efficiency, and offer item-level visibility, ensuring greater traceability from source to store and beyond.”