Avery Dennison Launches AD IdentiFresh with Impinj

Avery Dennison launched its AD IdentiFresh inlay series, advancing the use of RFID technology in fresh food categories, including bakery, meat, deli, and produce.

The set of inlays is part of Avery Dennison’s Optica Food Solutions, with real-time inventory visibility to help food retailers and suppliers improve operational efficiency, enhance freshness, and reduce waste.

The AD IdentiFresh series leverages Impinj’s M800 series endpoint integrated circuits (ICs) and, when combined with the latest Gen2X enhancement, further improves readability and speed. 

The compact inlay form factor is designed to fit within existing label formats, enabling seamless integration with current workflows and labeling equipment, minimizing operational disruption. 

The AD IdentiFresh inlay series enables both in-store and supplier tagging of fresh food items, offering flexibility and high-volume scalability.

The launch of the AD IdentiFresh inlay series follows the news of Avery Dennison’s collaborations in the food sector with Walmart and Kroger.

Avery Dennison’s proprietary antenna design and inlay construction overcome key operational challenges in the food retail environment, improving read performance on densely stacked items, particularly within high-moisture cold environments like meat cases.

Mathieu De Backer, VP, Intelligent Labels Innovation at Avery Dennison, said, “This breakthrough innovation that combines deep material science expertise with optimized RF inlay design unlocks significant value within the food retail industry, enabling reliable use of RFID technology to digitize and automate fresh management from production to point of sale.”  

George Dyche, VP of endpoint IC product at Impinj, added, “The Gen2X enhancement recently announced will offer even further improvements in read performance to help retailers manage their inventory with greater accuracy and speed to save labor costs and reduce waste.”