Avery Dennison Expands Line of RFID-Enabled Solutions for Retailers

Avery Dennison Retail Branding and Information Solutions (RBIS), a leading provider of RFID-based inventory management systems for apparel, announced a newly expanded RFID portfolio that brings dramatically improved inventory accuracy and visibility to retail categories, including jewelry, cosmetics, healthcare, housewares and footwear, that until now have been hard to serve. In addition, RBIS is introducing new inlays for apparel. Avery Dennison RBIS showcased these new solutions at RFID Journal Live! 2014 in Orlando, April 8-10.

“Our portfolio of UHF Gen2-compliant inlays continues to deliver the most versatile and high-performance RFID solutions available on the market today, and we’re pleased to bring the benefits of these solutions to new categories,” said Francisco Melo, vice president of global RFID, Avery Dennison.

New UHF Inlay Solutions Announced at RFID Journal Live included:
• AD-320u7: Optimized for item-level apparel retail, this tested and qualified solution represents the smallest label size to provide excellent read range performance on a broad range of item-level apparel categories, reducing label complexity across the supply chain.
• AD-172u7: Optimized, tested and qualified for excellent hand-held performance for use in retail environments for fashion and fine jewelry.
• AD-160u7: Developed for the cosmetic category in high-density read environments, this inlay with narrow form factor has been tested and qualified at a major vertical retailer and is intended for packaging with limited space, such as lipstick tubes and eyeliner pencils and provides strong performance on bottled liquids and lotions.
• AD-180u7: Designed for eye shadow and cylindrical type packaging.
• AD-383u7 and AD-381m5: Developed for item-level apparel applications and major global retailers.

“We’ve leveraged our innovation capabilities and technologies to create solutions that help retailers and brands improve their performance with RFID,” Melo explained. “These new solutions are the perfect complement to our portfolio of technology solutions and make it easier, faster and more cost-effective to implement RFID programs that improve inventory accuracy, visibility and maximize ROI.”

In addition to these retail-related inlays,Avery Dennison introduced RFID inlay solutions that provide significant benefits for a wide variety of non-retail verticals, including pharmaceutical and healthcare, aviation baggage, food and automotive, library/media and logistics:
• AD-806u7: Offers strong read performance for healthcare and item-level supply chain applications.
• AD-226iM: Incorporates EPC 256bits and 512bits user memory for applications requiring more memory options.

The apparel industry is adopting RFID technology at a faster rate than other industries, with Avery Dennison RFID inlays being widely used by global apparel brands and retailers including Marks & Spencer, Macy’s, Lord &Taylor, Gerry Weber and C&A. RFID-based item-level marking solutions provide retailers with benefits ranging from improved inventory productivity, labor efficiency and loss prevention, and enhance the customer’s retail experience through the use of new interactive applications that make retail transactions simpler and more convenient.