American Classics Apparel Partners with Kornit Digital

Kornit Digital Ltd. announced that American Classics Apparel, Inc., a top wholesaler of li-censed music, movie, and gaming apparel, is adopting the Kornit Apollo platform.

This next-generation direct-to-garment printer accelerates the company’s shift from traditional screen printing to high-speed digital production, ensuring it can keep pace with the surging customer demand and rapid growth of the e-tailer marketplace.

Headquartered in Hanceville, AL, American Classics has been a trusted name in licensed apparel for nearly three decades – offering iconic designs from beloved brands in music (AC/DC), movies (Rocky) and television (Cheers). Sold through retail giants like Walmart and online platforms such as Amazon, their products define fan gear excellence.

With the addition of Kornit Apollo to its arsenal on top of Kornit Atlas MAX POLY produc-tion and range of earlier Kornit direct-to-garment systems, the company is ready to deliver faster, more efficiently and with unmatched quality.

“For years, our partnership with Kornit has empowered us to integrate cutting-edge, on-demand digital production into our operations,” said Greg Brown, VP at American Classics Apparel, Inc. “Now, with skyrocketing demand for our licensed apparel and ongoing labor shortages, Kornit Apollo is arriving at the perfect moment. This innovative platform gives us speed, flexibility, and efficiency we need to scale while maintaining the superior quality of our customers expect. It’s truly a gamechanger for our business.”

“In the world of licensed apparel, speed to market is everything – yet quality must remain paramount,” said Ronen Samuel, CEO at Kornit Digital. “American Classics has consistently set the bar for fan-driven apparel, and their adoption of Kornit Apollo represents a bold step forward. With this powerful system, they’re poised to deliver industry-leading turna-round times and unparalleled quality while addressing regional labor challenges. We’re proud to help them usher in this next chapter of innovation and growth.”