Alliance Printing Adds EFI Jetrion to Operations

EFI announced that commercial printer and EFI Pace customer Alliance Printing LP has successfully installed an EFI Jetrion 4830 UV inkjet label printer, and is experiencing increased profits and significant new customer orders.

Alliance purchased the Fiery-driven Jetrion 4830 to fit their industrial label printing needs, including the desire for quick turnaround and versioning, and already more than half of their orders are from new customers seeking to take advantage of the unique materials and short-run capability.

Alliance Printing chose the Jetrion 4830 digital label printer after talking to customers and seeing trends moving towards increased versioning and shorter turns. Quality and speed were also key factors in the purchasing decision.

“We recently had a customer that ordered runs of 190 different labels to ship to over 2,000 store locations of a national home improvement chain. We printed the entire job in less than 24 hours. That time would have been spent changing plates alone on flexo equipment,” said Jeff Birmingham, owner of Alliance Printing. “It took us more time to package and ship the order than to print it.”

Based in Houston, TX, Alliance Printing is a commercial printing company that offers a full range of printing and graphic services, including graphic design, offset and digital printing, binding and finishing, and fulfillment and distribution. Alliance offers a full-range of products from forms, catalogs and reports to labels, signage and promotional materials.

In 2011, Alliance Printing replaced three selling, estimating and accounting systems with EFI Pace, which has enabled the company to go from processing 1,500 orders per month to more than 2,500 without increasing staff. EFI Pace has also eliminated double-keying of information, allowed for more accurate information on jobs, and ensured better estimating.

“Before EFI Pace, we never knew how close our estimates were to the actual cost. Now there is a lot of great information in the system that helps us be more accurate,” said Mr. Birmingham.

“We’re thrilled that Alliance has seen so much success with our products; it’s a story that we hear over and over,” said Sean Skelly, vice president and general manager of EFI Jetrion. “Companies are seeing a faster than expected ROI with our Jetrion printers because they reduce waste, print directly on many standard flexo materials, typically require no overlaminate and get the best cost per label because of EFI’s ink manufacturing scale. On top of that, they are adopting MIS/ERP software to help manage their business and stay flexible.”