Alexander’s Adds Fourth HP Indigo 100K Digital Press

Alexander’s Print Advantage announced its recent acquisition of its fourth HP Indigo 100K Digital Press.

Founded in 1979, Alexander’s is a private, family-owned, and operated company based in Lindon, UT that supports clients in 16 different countries and ships to 34 countries globally. The company specializes in custom print products. For more than 40 years, Alexander’s has been creating automated, personalized, print experiences for its client’s products.

“We prioritize efficiency across every workstream here,” said Charlie Alexander, president of Alexander’s. “That is even more true today as we continue to expand and grow the volume of products we are creating. By adding another HP Indigo digital press – specifically the HP Indigo 100K Digital Press – to our toolkit, we’ve been able to increase capacity and not only keep up with but be at the forefront of our evolving business needs.

“We ship between 10,000 and 30,000 individual orders per day, so having the extra horsepower in the HP Indigo 100K Digital Press, as well as HP PrintOS, has allowed us to raise the bar for our customers in even shorter timelines,” added Alexander. “People still want physical books and greeting cards, and that isn’t going away any time soon. In fact, we foresee this industry continuing to be in high demand, so we need to be harnessing the right types of technology solutions to keep up and ensure we’re propelling our customers forward.”

“From competitive short runs to long-term strategic gains, the HP Indigo 100K Digital Press allows Alexanders to maximize production with nonstop, automated printing. It also fits seamlessly into the production floor to create a smooth integration process,” noted Chris Carson, AMS HP industrial commercial director of sales.