Advantage ColorGraphics of LA Orders Second Landa Digital Press

Advantage ColorGraphics has ordered its second Landa Digital Printing press, the companies said. Scheduled for delivery by the end of 2024, Advantage’s S11P will include seven colors and the new 11K module supporting 11,200 SPH.

The Landa S11 and S11P presses and modules became commercially available at drupa 2024.

“Advantage ColorGraphics has consistently pushed the boundaries of consumer communications and marketing, earning the company a seat at the table with some of the world’s most prestigious providers,” said Sharon Cohen, Landa’s chief business officer. “As such, we are grateful that Tom’s team demonstrates the unique abilities, sustainable advantages, and overall value of our technology with every Landa job that goes out the door.”

Advantage CEO and President Tom Ling said that the first Landa press not only met the company’s need to accommodate high volumes of B1 offset work, but it also gave Advantage the ability to respond to rapidly-growing demand for personalized print and direct mail opportunities. 

The company is also expanding its pharmaceutical and health and beauty service areas, making the S11P’s capabilities especially relevant for Advantage’s next stage of growth.

“Landa made it possible for us to escape from what had become a constant “putting out fires” mode by getting our B1 work, and increasing personalized and direct mail jobs, under control,” Ling said. “We got the work done in a fraction of the time and reached sustainability and waste reduction goals much faster than we expected.”