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Recently completed a high-profile project of wrapping a Tesla Cybertruck using Canon UVgel technology.
August 21, 2024
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
In vibrant Oahu, Hawaii, Jon Launer, CEO of 808Wraps, is making significant strides in the vehicle wrap industry. With an eye on market trends and a pursuit of excellence, Launer has positioned 808Wraps as a pioneering force, particularly with its recent high-profile project of wrapping a Tesla Cybertruck using Canon UVgel technology. 808Wraps was among the first in the country, and the first ever in Hawaii, to wrap a Tesla Cybertruck, a project that garnered significant attention and widespread recognition on social media. A key factor in its success is its use of the Canon Colorado printer and its UVgel inks, which deliver exceptional color quality and vibrancy. The Colorado printer is known for its outstanding print quality, with UVgel technology producing vibrant, durable prints essential for vehicle wraps, especially in harsh weather conditions. The journey of wrapping the Tesla Cybertruck began in response to its growing popularity and an influx of industry chatter about vehicle wrapping. Launer saw a unique opportuni-ty to wrap this car, believing it would be an excellent way to showcase 808Wraps’s skills and the complexity of wrapping such a unique vehicle. He also recognized the chance to be known as one of the first to wrap the Cybertruck. According to Launer, “We saw a unique opportunity to showcase the power of Canon’s technology and demonstrate our expertise in handling such a complex project.” Launer acted swiftly, understanding the market’s fascination with the Cybertruck’s design and the necessity of wrapping it to maintain its pristine condition. “The color quality, consistency, and vibrancy of Canon’s inks allowed us to produce a wrap that not only turned heads but also stood up to Hawaii’s challenging weather conditions,” said Launer. “Our previous eco-solvent printers couldn’t achieve that level of quality.” The Colorado printer is ideal for creating vehicle wrapping due to its exceptional print quality and durable output. UVgel inks are highly resistant to scratching and abrasion, which is crucial for vehicle wraps that endure various environmental factors. The prints are also water-resistant and withstand UV exposure, maintaining their vibrancy even in Hawaii’s intense sunlight. Its rapid output speed allows 808Wraps to meet tight deadlines and manage high-volume projects efficiently, which is critical in a competitive market. Emphasizing the importance of professional quality, Launer said, “You get what you pay for in our industry. The general public isn’t yet educated enough to know that you need to go to an experienced professional that uses the proper equipment to get it done right.” “We are incredibly proud to stand by Canon’s large format products and to witness our customers utilizing them in such unique and creative ways,” said Peter P. Kowalczuk, president, Canon Solutions America, Inc. “808Wraps’s success with projects such as the Tesla Cybertruck wrap is a testament to the capabilities of UVgel technology, which allows our customers to achieve great success.”
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