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For the first time in the flagship Q7 model, Audi customers can select digital OLED rear lights as an option.
October 16, 2024
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
OLEDWorks announced that it is the supplier of organic light emitting diode (OLED) technology in the upgraded 2024 Audi Q7 SUV. The Q7 features first-generation digital OLED panels (OLED 1.0), produced under the OLEDWorks Atala brand. Atala is tailored specifically for automotive applications, providing industry leaders like Audi with unrivaled design freedom to blend their unique lighting style with dynamic functionality. For the first time in the flagship Q7 model, Audi customers can select digital OLED rear lights as an option. Similar to the Audi A8 and Q8, the digital OLED 1.0 rear lights include a proximity indication function to complement the road assistance systems; the feature warns rear-approaching road users when the vehicle is stationary. The digital OLED 1.0 panels further enhance safety and personalization with four digital light signatures, including dynamic turn signaling and dynamic lighting scenarios for welcome and goodbye. “Audi is a forward-thinking innovator who creatively pushes boundaries to offer their customers a first-class combination of elegance and utility,” said David DeJoy, CEO of OLEDWorks. “We’re delighted to be a part of this journey with them to help to shape the future of automotive lighting and set new standards for excellence.” After the release of the updated Audi A8 in 2022 and the upgraded 2024 Audi Q8 luxury SUV, the Q7 is the next Audi model to house digital OLED 1.0 rear lighting produced under OLEDWorks’ Atala brand. The left and right rear lights each contain three digital OLED panels with six high-contrast segments each, for a total of 36 segments that are individually addressable via software control. “The upgraded Audi Q7 offers unique possibilities that enhance both lighting personalization and functionality,” said Dr. Werner Thomas, project manager OLED technology at AUDI AG. “Digital OLED 1.0 lighting technology enabled Audi to design a digital lighting experience that further showcases the premium-class character of this flagship model.” Digital OLED technology offers uncompromising light integrity and endless design possibilities. Robust and automotive certified, the Atala brand by OLEDWorks is designed to last the lifetime of a vehicle—passing the stringent reliability tests of world-leading original equipment manufacturers (OEMs) and Tier 1 suppliers.
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