Xerox Introduces First Products Under Unified Brand

Xerox introduced the Xerox C240/C245, Xerox C255a, and Xerox C300/C303a/C305ae color printers and multifunction printers. 

These are the first hardware offerings launched under the unified Xerox brand following the company’s integration with Lexmark.

Xerox now operates as a single technology company spanning print, IT infrastructure and intelligent digital services. The updated Xerox brand identity, including the refreshed logo, reflects the next phase of transformation into a stronger, more competitive technology company. 

“The integration of Xerox and Lexmark has expanded what we can deliver, and these products reflect that directly,” said Jacques-Edouard Gueden, chief revenue officer at Xerox. “This product line gives our clients in the small workgroup segment a reliable, straightforward solution built on the combined resources of both companies, and our channel partners a stronger portfolio to sell.”

The combined portfolio reflects capabilities from both organizations, and the Xerox C240/C245, Xerox C255a, and Xerox C300/C303a/C305ae are the first products to bring that combined portfolio to market.

Key Capabilities

• Ease of use: Intuitive interfaces, simplified setup, and support for the Xerox Easy Assist App and Xerox Print and Scan Experience App help users install, manage, print, and scan with ease. No IT support required.
• Performance: The Xerox C240/C245 and Xerox C255a are designed for reliable, consistent everyday use, while the Xerox C300/C303a/C305ae are also designed to support a broader range of small workgroup needs, including more demanding environments
• Security: Built-in security features help protect devices, documents, and network access, with integrated post-quantum cryptography (PQC) support for future-ready protection against evolving cyber threats.
• Compact design: Space-efficient form factors suited for small offices and shared workspaces
• Sustainability: Energy-efficient operation and more than 50% post-consumer recycled plastic content aligned with Xerox’s commitment to responsible innovation