LG Display OLED Achieves World’s First “Perfect Color/Brightness” Certification

LG Display announced that its entire lineup of large-sized OLED panels, including monitors and TVs, has become the first in the world to receive “Perfect Color/Brightness Accuracy up to 500 lux” certification from global testing and certification organization Intertek. 

This certification confirms that a display can accurately reproduce color and brightness regardless of viewing conditions or content.

“LG Display’s OLED has now been objectively proven to deliver the most accurate color and brightness even in everyday viewing environments,” said Hyeon-woo Lee, Head of the Large Display Business Unit at LG Display. “We will continue to strengthen our market leadership by more clearly communicating the differentiated value of premium picture quality that only OLED can deliver to customers worldwide.”

The certification quantitatively validates how accurately a display reproduces color and brightness. Intertek conducted comprehensive testing on OLEDs and LCDs using a range of test patterns to measure variations in color and brightness, thereby objectively evaluating overall picture quality accuracy.

LG Display’s OLED panels operate using pixel dimming technology, with millions of individual pixels emitting light independently. This self-emissive structure fundamentally eliminates light leakage and interference, enabling precise reproduction of both bright and dark elements, regardless of content size or scene conditions, and delivering a superior viewing experience.

The test results revealed that LG Display’s OLED panels with self-emissive pixels simultaneously recorded 100% color accuracy, 100% brightness accuracy, and color-crosstalk-free performance. 

With this technology, the panels deliver the creator’s intended color and brightness accurately, whatever the viewing environment or type of content. 

Through this certification, LG Display aims to take the lead in the global picture quality competition by quantifying the value of real-world viewing experiences perceived by consumers.