Basic Prints Invests in Kornit Digital’s Apollo

Kornit Digital LTD. (Kornit), a global leader in sustainable, on-demand digital fashion and textile production technologies, announced that UK clothing manufacturer Basic Prints has expanded its digital production capacity with a second Kornit Apollo Direct-to-Garment (DTG) system. 

This supports Basic Prints’ digital-first manufacturing model. Basic Prints has now transitioned most of its UK production from traditional screen printing to fully automated digital mass production.

Basic Prints has built its reputation supporting leading high street retailers, licensed music programs, and private label fashion brands with high-quality manufacturing and garment decoration. 

Apollo is a fully automated high-volume DTG platform that manages loading, printing, curing, and unloading in a seamless workflow. By eliminating traditional screen setup processes and significantly reducing labor intensity, the system enables true end-to-end digital mass production at scale.

The investment of two Apollo systems enables Basic Prints to deliver rapid replenishment, manage complex graphics without setup limitations, and switch designs instantly while maintaining consistent industrial-level quality.

Ronen Samuel, Chief Executive Officer at Kornit Digital, said, “Basic Prints has moved most of its production from screen to digital and is running thousands of prints per day on each of their Apollo systems. That shift gives them the freedom to change designs instantly, manage complex graphics with ease, run short- or mid-sized orders without setup limitations, and deliver consistent quality at industrial volumes, proving again that digital is ready for mainstream retail production.”