Landmark Group Selects SML as Solution Partner

SML RFID announced that it has been appointed by leading Middle East retail conglomerate Landmark Group as its strategic partner to deploy item-level RFID solutions in its 600+ stores and 10 distribution centers across the MENA region.

Headquartered in Dubai, Landmark Group has more than 2,200 stores across 21 countries and delivers quality products across diverse categories, including apparel, footwear, lifestyle, cosmetics, and home furnishing.

As part of the partnership, SML is providing RFID tags and has numerous sites live with its enterprise class item-level RFID solutions and when fully rolled out will be in all of Landmark’s sites across all Gulf Cooperation Councils (GCC) countries (Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain, Oman) Egypt and Jordan.

“Investing in retail innovation and technologies across our value chain is crucial to support our efforts to deliver exceptional value to the fast-evolving customers of the region,” Dr. Prakash Rao, head supply chain projects & home operations, Landmark Retail, said. “RFID is one such solution that will provide enhanced inventory accuracy and accountability between various entities across our supply chain. With their immense RFID expertise, we believe SML would be an ideal solutions provider to fulfill our item-level RFID requirement.”

With SML’s item-level RFID solutions, retailers can achieve real-time inventory visibility at the item level with >95% accuracy. This allows them to provide customers with accurate in-stock information and affinity suggestions, providing high-quality customer service.

“It is exciting to be a part of Landmark’s digital transformation journey as its strategic partner. We are confident that our item-level RFID solutions will deliver tangible value for their business and customers alike,” Dean Frew, president of RFID Solutions at SML Group, added.

“With the combination of deployments in Landmark’s stores and distribution centers with the expertise of our strategic partners Microsoft, Zebra, and Clustag by Rielec, world leaders in their technology space, this project will be the first of this scale in the region and one that will set a benchmark in the industry.”