Flexible Electronics News

Sensormatic Collaborates with REI Co-op

Develops new, sustainable approach to shipping hard tags by eliminating single-use plastic.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World

Sensormatic Solutions announced the elimination of single-use plastic packaging when shipping its InFuzion and magnetic alarming tag lines. This move toward more recyclable packaging was the result of a collaboration with specialty outdoor retailer REI Co-op, as part of both brands’ commitments to reduce waste.

The new packaging for the InFuzion and magnetic alarming tag will be rolled out to retail customers globally.

“Many of Sensormatic Solutions most successful products and processes resulted from the close partnerships we’ve built with our customers, and our new packaging initiative is no exception,” said Tony D’Onofrio, president of Sensormatic Solutions. “REI approached us to see if there was a way to reduce or eliminate plastic waste in our packaging. The Co-op assisted our product and development team every step of the way, contributing to testing, resourcing and critical feedback that validated this new packaging approach.”

This initiative aligned with Sensormatic Solutions and REI’s shared values around reducing impact while also managing the bottom line and safeguarding against shrink. According to REI, the pilot program — which tested the plastic-free packaging design — resulted in significant benefits to the retailer in terms of both waste and labor reduction due to the elimination of plastic handling.

With a global rollout to retail customers underway, Sensormatic Solutions estimates that the annual impact of the elimination of single-use plastic bags when shipping InFuzion and magnetic alarming tags to retailers will:
• Eliminate 163,700 plastic bags from packaging presentation.
• Prevent up to 2,400 lbs. of single-use plastic from potentially reaching landfills.

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