Zebra Technologies Introduces New Alliance Track for PartnerConnect Channel Program

Zebra Technologies Corporation announced the new PartnerConnect Alliance Track recognizing expertise and influence while enabling greater collaboration with complementary, non-reselling partners, according to the company.

Zebra’s Alliance Track, which runs alongside the Independent Software Vendor (ISV) track within the complementary partners category, is a strategic component of the award-winning PartnerConnect program, according to the company. 

The new Alliance Track acknowledges the global influence of independent hardware vendors (IHVs), system integrators (SIs), consultants, and technology alliance partners, according to Zebra. 

The combination of the growing complexity of enterprise and Internet of Things (IoT) solutions with evolving Software as a Service (SaaS) and Device as a Service (DaaS) business models has placed greater emphasis on partners influencing the components of the total solution, according to Zebra.

“At CarComm, we place great value on our collaboration with Zebra and welcome the addition of the new Alliance Track,” said Bas Guerts, sales and marketing manager, CarComm, a Zebra Registered Independent Software Vendor partner. “Benefits like early access to Zebra 3D drawings and other product specifications will allow us to develop accessories more quickly and collaborate more closely with other PartnerConnect partners.”

A wide variety of benefits will be available to Alliance Track members, including demo kits, marketing development funds and, specifically for IHVs, the opportunity for their hardware products to achieve Zebra Compatible or Zebra Validated accreditation, according to the company.

“Zebra’s new Alliance Track recognizes the value and contribution our partners play in meeting the needs of our mutual customers – from consulting and modeling to designing enterprise solutions that give a performance edge to the front line of business,” said Bill Cate, VP of Global Channel Strategy, Zebra Technologies. “With the new Alliance Track, we can better enable and facilitate collaboration between Zebra, our community of resellers and ISVs along with the wider ecosystem of complementary partners.”

The PartnerConnect Alliance Track is comprised of three tiers – Registered, Select and Premier. Progression within the program depends on the partner’s influence pipeline captured through Zebra’s existing “Influence Registration” process used successfully today by hundreds of ISV partners, according to the company. 

The new Premier Alliance Partner tier will be reserved exclusively for Zebra’s global strategic alliances, with stringent requirements that demonstrate global scale and reach, according to the company.