Brady Corporation Acquires Magicard Limited

Having recently announced its plans to acquire Nordic ID, Brady Corporation has taken another major step in the ID segment by acquiring Magicard for approximately GBP 42 million (approximately $59 million).

Magicard, with forecasted sales of approximately GBP 23 million (approximately $32 million) for the year ending Dec. 31, 2021, is a leader in ID card-printing technologies with a range of desktop devices to meet a wide variety of local, on-demand, secure ID card issuance requirements.

Magicard was founded in 1992 and is headquartered in Weymouth, UK. The Company specializes in identification card printers with high-resolution, full-color image capabilities, built-in card security features and the ability to encode smart cards.

In addition to card printers, Magicard offers TrustID desktop ID card issuance software and Securicards smart cards. The acquisition of Magicard adds rigid card printing and encoding capabilities to Brady’s printer offering.

“Magicard is a highly regarded UK-based company that is well known globally for its innovation and differentiated products,” said J. Michael Nauman, Brady’s president and CEO. “The acquisition of Magicard allows Brady to expand our product offering into rigid-card printing and encoding. We intend to expand Magicard’s addressable market through Brady’s global footprint throughout Europe, Asia and the Americas.”

“Over the last several years, we expanded and enhanced Magicard’s new product development and manufacturing capabilities, and we’ve broadened our portfolio of high quality, versatile, secure printing solutions,” added Ian Cliffe, CEO of Magicard. “The sale of Magicard to a market leader in printing and material solutions such as Brady presents an excellent opportunity for long-term profitable growth for our business.”