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Collaboration between Thinfilm, G World and Ferngrove Wine Group on NFC tags is moving closer to market.
September 2, 2015
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
The idea of using flexible and printed electronics to battle counterfeit products is logical, as labels powered by near field communication (NFC) can show if a product is authentic. While the concept is sound, one challenge is to get enough products out into the market so that brand owners and consumers alike see the value first-hand. Another difficulty is placing these tags onto high-value products, where the cost of these tags is not as apparent. Wine is one potential market, and a col...
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