Medea Vodka ‘Lights’ Up Shelves

Brand owners are always looking for ways to differentiate their product, and catching the eye so the consumer is critical. A company can have the best-tasting product, for example, but if no one notices, there will be no sales.   By all accounts, Medea Vodka has a successful product. The vodka, which is distilled in Holland, has earned six gold medals in its first two years since being relaunched in March 2014. The prestigious San Francisco World Spirits Competition presented Medea Vodka with ...