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National campaign includes 126,000 NFC-enabled ‘smart’ bottles of Castillo de San Diego.
August 16, 2017
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
New technologies are quickly being adopted by businesses throughout the world, and even companies with centuries of tradition are finding benefits. Such is the case with Bodegas Barbadillo, a winery founded in 1821. Barbadillo is one of the 10 oldest family-owned businesses in Spain. “Barbadillo produces and sells top quality wines, and as a world leader in sherry production, the company has received numerous awards, including having a wine listed in the 100 Best Wines of the World by Wine Spec...
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