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Costs still remain a barrier to broadening smart packaging’s attraction, particularly in large consumer product sectors.
November 29, 2017
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Smart packaging is now reaching new levels of versatility, which is increasing its appeal to brand owners and other end-users. But despite progress in reducing costs to levels closer to those of conventional packaging, they are still a barrier to broadening smart packaging’s attraction, particularly in large consumer product sectors. High growth areas for smart packaging are tending to be sectors less influenced by packaging costs such as pharmaceuticals and applications like personaliza...
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