Carter’s Selects Nedap iD Cloud to Optimize Omnichannel

Nedap announced that Carter’s, Inc., the largest branded marketer in North America of apparel and related products exclusively for babies and young children, has selected Nedap’s iD Cloud platform for its US retail store RFID technology needs.

The objective is to improve overall inventory accuracy leading to omnichannel sales growth, increased sell-throughs, and operational efficiencies. The roll-out to all stores in the US was completed in August 2021.

Nedap iD Cloud gathers all EPC inventory data and its unique item lifespan history into one place to create perfect inventory visibility throughout retail supply chains with the use of RFID technology. Knowing exactly which products flow through the supply chain is crucial in improving product availability while keeping prices and costs low.

This leads to less markdowns, less waste, and higher profitability. This also provides the foundation for omnichannel concepts such as BOPIS (Click & Collect) and Ship-from-Store. As customer shopping shifts to omnichannel, the accuracy of store inventory becomes increasingly important.

“With RFID, we can offer a broader assortment of inventory available to our customers opting for in-store or curbside pickup. In addition to improving the customer experience, better inventory management through RFID is an important tool to deliver increased profitability in our retail business,” said Andrew Tashiro, senior director of omnichannel at Carter’s.

Having customized support from the team at Nedap was key in executing a smooth implementation that allowed Carter’s to complete the deployment to more than 750 stores in three months.

“We’re really excited to work with such an iconic brand,” said Ailen Li, director of iD Cloud Platform, North America at Nedap. “Founded in 1865, Carter’s has an even stronger legacy than our company as Nedap has been around since 1929. To stay relevant over the course of so many decades requires a long-term strategy, but you must also be able to innovate as needed to meet the needs of modern consumers in our everyday reality. With such deep roots, there is a lot of synergy between both companies and that has made a solid starting point for building a successful partnership.”