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TexTrace Acquisition Allows Avery Dennison to Integrate RFID into Garments

Addition of woven, knitted RFID specialist brings new capabilities in theft protection, customer interaction and more.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World

Traditionally, the apparel market has been a sweet spot for RFID. The “jeans wall” was perhaps the first use of RFID, and inventory remains ideal for RFID tags and readers. However, rather than attach the RFID tag or inlay to the garment, what if RFID can be woven directly into the item? This is the area where TexTrace AG excels. Formerly a subsidiary of Jakob Müller Holding, a leading Swiss OEM for the textile industry, TexTrace AG has developed custom-made woven and knitted RFID products...

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