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Mark Andy Drives Growth in RFID Labeling

Company has emphasized printing solutions and partnerships to meet growing demand for this segment.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World

While RFID labeling has existed for some time, the industry has seen an increased demand for the technology. From battling the counterfeiting crisis to tracking products throughout the supply chain, RFID can change the landscape of functional labeling – and at a more effective price point. In the retail industry, for example, RFID is particularly useful for improving inventory accuracy, preventing theft, and enabling retailers to track their products in real time. Healthcare organizations use...

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