Siman Group Partners with SML to Unlock Full Retail Potential with RFID

SML, a worldwide leader in retail RFID technology and solutions, announces details of its latest deployment with Siman Group, the leading Central American department store.

Following the implementation of SML’s item-level RFID solutions, Inspire RFID tags, and Clarity enterprise software, Siman Group’s operational processes have seen a complete transformation in efficiency and customer satisfaction.

Siman initially reached out to SML in 2020, looking for a new approach to its inventory management systems as the retailer continued to expand across the Central American market. Following a consultation period that saw SML identify pain points and opportunities, the project began with a pilot in Siman’s El Salvador department store, which helped to identify its item-level inventory accuracy rate to be 65%.

Rolling out to Siman’s chain of department stores in Central America, with 15 large stores across El Salvador, Costa Rica, Guatemala, and Nicaragua, SML deployed Clarity Item-Level RFID solutions to transform how the retailer tracked inventory across the chain and support other omnichannel operations such as Buy Online Pick-up In Store (BOPIS), and Click & Collect.

“The impact of the item-level RFID technology has been immediate,” said Alejandro Choussy, regional logistics manager at Siman, “Across our stores we had an inflated view of our inventory levels, often leading to frustrations for customers and staff when products weren’t available. These issues have been completely eradicated with SML’s expertise, and we now have inventory accuracy levels of 95% and still climbing, allowing for smoother operations not only in-store but throughout our supply chain.”

Siman is now able to perform weekly stock counts of more than 250,000 items per store, instead of the previous counts that were conducted twice per year.

“We’re pleased to see the significant impact that item-level RFID has had across Siman Group’s business,” said Dean Frew, CTO and SVP of RFID Solutions at SML Group. “RFID technology is tried and tested and has the power to completely revolutionize retailers’ approach to inventory management, as well as increase customer satisfaction immensely. We’re looking forward to seeing what’s next for Siman Group as they achieve more with RFID.”