Le Biscuit Boosts Omnichannel Operations with Zebra Technologies

Zebra Technologies announced that Brazilian retailer Le Biscuit selected Zebra’s industry-leading solutions to streamline its omnichannel operations and improve its customer experience. 

Over the last five years, Le Biscuit has increased from one to six digital channels, which created new challenges for the organization to keep up with customer demand and momentum. To create a better overall customer experience in-person and online, Le Biscuit modernized its distribution center and stores by implementing Zebra’s MC2200, MC3300, TC21 mobile computers and ZQ520/521 mobile printers to help improve worker productivity and accuracy as well as enhance its operational efficiency.

“Zebra solutions are aligned with the value promise of our business which is our commitment to generate faster, high-quality service to our customers,” said Adriano Silva de Lima, infrastructure and technology manager at Le Biscuit. “Zebra is helping us boost our omnichannel operations, enabling us to expand from selling only in the northeast of Brazil to increasing our sales across the country.”

With higher operational efficiency and inventory visibility, Le Biscuit can deliver customer orders faster, providing them what they need when they expect it. The company has also introduced new enhancements to improve the customer experience in-store and online, including options to buy in-store and receive at home or buy online and pick up in-store.

The Brazilian retailer has also transformed and accelerated its pricing process which was previously done manually. Le Biscuit has become one of the latest retailers in Latin America to leverage many of the technologies in Zebra’s Modern Store framework.

“The Modern Store by Zebra is a framework that helps retailers select the ideal mix of software, hardware and services from Zebra and its expansive partner ecosystem to achieve their highest priority business outcomes,” said Vanderlei Ferreira, VP and GM, Zebra Technologies Brazil. “By implementing Zebra’s retail solutions, businesses are able to better engage associates, optimize inventory and elevate the customer experience.”