Zebra Shares Vision for Next Wave of Industrial Age

Eighteen months after its acquisition of Motorola Solutions Enterprise business, Zebra Technologies shared its vision for the company moving forward within a growing industry category, Enterprise Asset Intelligence (EAI).
 
Zebra increases businesses’ ability to track critical assets within their operations and know exactly what they are, where they are and their condition so they can make smarter, faster decisions that improve their bottom line.
 
For more than 40 years, Zebra has developed the building blocks of today’s Internet of Things (IoT) technology with its global leadership in the Automatic Identification and Data Capture (AIDC) market including sensors, barcodes, RFID and wireless networks. The arrival of the cloud and the ubiquity of wireless networks have made connecting devices and mining their data much easier, and the IoT is bringing us into a new industrial age in which the line between the physical and digital is blurring.
 
The evolution of the AIDC market to a more strategically oriented EAI focus is being driven by technology trends: IoT, cloud-based data analytics and mobility.
 
Zebra is leading this evolution through its operational framework of “sense, analyze, and act.” Its solutions automatically “sense” information from enterprise assets, such as packages moving through a supply chain, equipment in a factory, workers in a warehouse, and shoppers in a store. Operational data from these assets, including status, location, utilization, or preferences, is then “analyzed” to provide actionable insights.
 
These insights can then be mobilized to the right person at the right time so they can be “acted” upon to drive better, more timely decisions by users anywhere at any time. Today, 95% of Fortune 500 companies benefit from this framework using Zebra’s solutions in retail, manufacturing, transportation and logistics (T&L), and healthcare.
 
According to the Zebra Technologies Global Shopper Survey, stellar customer service continues to drive retail, with 64% of shoppers claiming they are more willing to make purchases from stores that provide better customer service, and 41% of shoppers agreeing they have a better experience in stores where sales associates use the latest technology to assist customers.
 
MPact, the only indoor locationing platform to unify Wi-Fi and Bluetooth Smart technology, is one example of how Zebra is enabling the customer experience. This solution provides instant visibility into where customers are in a store, hotel or restaurant, and the ability to automatically take the best action – like send a mobile coupon – to best serve customers at any time during their visit.