Flexible Electronics News

Gemalto Connects China’s First Internet Car Launched by Banma

Banma is a new JV between Alibaba Group, SAIC Motor.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World

Gemalto is partnering with Banma Technologies Co., Ltd for the production of China’s first Internet Car – the Roewe RX5. Banma is a new joint venture between Alibaba Group and SAIC Motor Corporation Limited.
 
The RX5 leverages Gemalto’s Machine Identification Module, MIM – securing cellular M2M connections for industrial applications – and features advanced telematics such as Bluetooth virtual car key, locationing of the vehicle, voice-command-enabled remote control of in-car functions, and real-time road condition alerts, etc.
 
The Chinese car market is currently the largest and fastest-growing in the world​. In 2015, foreign and domestic car makers sold a total of 21.1 million passenger cars, up by 7.3% compared to 2014. For 2016, the local connected car market is expected to generate revenue of US$7.7 million. With an estimated compound annual growth rate of 45%, this market is potentially worth up to US$33.9 million by 2020. Moreover, connected car penetration in China is projected to triple from 4.8% to 18.1% over the same period.

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