Thinfilm Launches CNECT Software Portal for Consumer Brands to Implement Turnkey IoT Solutions

Thin Film Electronics ASA (Thinfilm) announced the availability of its CNECT software portal globally. The portal is a multi-tenant cloud-based platform that integrates with Thinfilm’s NFC SpeedTap and OpenSense tags. The turnkey solution provides consumer brands with a simple and secure way to store, manage and track the tags while addressing key business needs such as consumer engagement and product authentication.
 
Thinfilm will demonstrate the functionality of the CNECT portal at Mobile World Congress 2017, Feb. 27-March 2, in Barcelona, Spain.
 
Customers who order the smartphone-readable SpeedTap and/or OpenSense tags gain access to CNECT and robust developer tools. By integrating the NFC tags directly with items or their packaging, companies can create digital identities for products and establish direct links to their consumers through the simple tap of a smartphone.
 
The CNECT portal then enables customers to securely store tag data, manage product portfolios, digitally track products, view real-time tapping activity, and develop valuable consumer insights.
 
SpeedTap and OpenSense tags are uniquely identifiable and virtually impossible to clone, and can be read with the simple tap of an NFC-enabled smartphone or device. Once tapped, tags wirelessly communicate with CNECT, creating a powerful one-to-one mobile marketing platform from which brands can connect directly with its consumers.
 
Marketers are able to instantly deliver authentication messaging, brand stories, promotional offers, product news, and other contextual content. OpenSense tags can also protect against package tampering and refill fraud.
 
“Connecting physical products to the digital world is gaining momentum, but brands need a solution that enhances the consumer experience and optimizes the data it houses,” said Christian Delay, SVP strategic marketing and GM Software Platforms for Thinfilm. “The CNECT portal provides brands with the platform and functionality to deliver unique consumer experiences, build customer loyalty, and further digitize their business.”
 
Thinfilm’s CNECT software portal (portal.thinfilm.no) and its companion portal in China (thinfilmelectronics.cn) are hosted by Amazon Web Services (AWS) and Aliyun (Alibaba Cloud), respectively.