Zebra Technologies to Acquire Profitect Inc.

Zebra Technologies announced it intends to acquire Profitect Inc., a privately-held, leading provider of prescriptive analytics for the retail and consumer packaged goods (CPG) industries.
 
Using machine learning and prescriptive analytics, Profitect’s solution identifies opportunities to positively impact sales and margin for some of the most recognized retail and CPG brands in the world. Profitect uses data from across the value chain for improving inventory and pricing accuracy, out of stocks, supply chain inefficiency, unsellable merchandise and assortment discrepancies.
 
Zebra will also leverage the investment to accelerate the development of its Savanna data platform through the acquisition. Combining the real-time data that Zebra solutions capture, with Profitect’s access to operational data, machine learning and prescriptive analytics, Zebra will work with its’ partners to empower front-line workers even more – across all verticals – with the insights they need to make better, faster, smarter decisions.
 
“The acquisition of Profitect expands our relevancy deeper and wider in global retail operations while advancing our software capabilities to make our Enterprise Asset Intelligence vision even more accessible,” said Anders Gustafsson, CEO of Zebra Technologies. “We have had a strong relationship with Profitect for the past five years through Zebra Ventures, and we are excited to take our strategic investment to the next level by welcoming the Profitect team to the Zebra family.”
 
“We are excited to join Zebra and bring our award-winning prescriptive analytics solution to every worker at the edge,” said Guy Yehiav, CEO and chairman of the board of Profitect, who will be a key leader in the business integration. “Together we will ensure the workforce of the future is more connected and optimally utilized.”
 
The transaction is subject to customary closing conditions and is expected to close in the second quarter of 2019. Financial terms of the acquisition are not being disclosed.