Samsung’s Exynos Auto 8890 Powers In-Vehicle Infotainment System in New Audi A4 and Upcoming Models

Samsung Electronics Co., Ltd. announced that its Exynos Auto 8890 processor will be powering Audi’s third generation high-spec modular infotainment platform (MIB). The advanced in-vehicle infotainment (IVI) system will be equipped as standard in the new A4 and upcoming models.
 
The MIB is Audi’s technology that anticipates the drivers’ needs by keeping up with the latest advancements in information and entertainment equipment of its premium vehicles. Introduced in the reworked A4 and upcoming in further models, the latest generation of the MIB will incorporate Samsung’s Exynos Auto 8890, which had been selected for Audi’s next-generation IVI system in 2017 through Audi’s Progressive SemiConductor Program (PSCP).
 
“To Audi, mobility isn’t just about getting to the destination, it’s about getting there safely and delightfully,” said Alfons Pfaller, head of Architecture & Platform Development E/E at Audi. “We have worked closely with Samsung over the past few years to provide our customers with an in-vehicle infotainment (IVI) system that includes the newly upgraded Multi Media Interface that responds instantly and accurately to the user’s controls for a premium driving experience.”
 
“With a premium automobile brand like Audi, the driving experience is expected to be not only high performing and safe but also exhilarating,” said Kenny Han, VP of Device Solutions Division at Samsung Electronics.
 
The new Audi A4 with Exynos Auto 8890-powered IVI system will be available in Europe starting in the fall.

Samsung Exynos Auto 8890 front and back. (Source: Samsung)