MarketsandMarkets: Electronic Article Surveillance Market Worth $1,173 Million by 2024

MarketsandMarkets’ report, “Electronic Article Surveillance Market by Component (Tags, Antennas & Detachers), Technology, End User (Apparel & Fashion Accessories Stores, Supermarket & Mass Merchandise Stores, Drug & Health Product Stores), and Geography – Global Forecast to 2024,” is expected to grow from $981 million in 2019 to $1,173 million by 2024, at a CAGR of 3.6%. 
 
Modernizing retail sector, and protection against inventory losses, shoplifting, and theft are the major driving factors for the market’s growth during the forecast period. Growing inclination toward digital operations and high growth potential for electronic article surveillance market in emerging economies is expected to offer tremendous growth opportunities in the near future.
 
Apparel & fashion accessories are among the major businesses in terms of revenue, investment, trade, and job creation. A need to cater to the growing demand for latest apparels and fashion accessories creates a need for a huge number of stores with technologically advanced systems—such as EAS and video surveillance—for reducing revenue loss. Retail stores are transforming from traditional to modern, with more automation. Also, due to the growing number of consumers, the number of retail stores is also rising at a rapid pace, propelling the growth of the EAS market in this segment.  
 
The RF technology triggers the alarm when an item is shoplifted; it helps exactly identify which item is being stolen. This knowledge enables the stolen item to be quickly identified and facilitates real-time shelf replenishment of merchandise, resulting in improved sales. 
 
APAC witnesses robust growth of the EAS market owing to the increasing adoption of EAS in apparel and fashion accessories, supermarket, and mass merchandise stores, among others, due to high shoplifting incidents and shrinkage rates. Moreover, due to the increasing number of supermarkets, hypermarkets, and convenience stores because of the high economic growth, rising consumerism, elevating standards of living, increasing disposable incomes, and changing lifestyles; this is expected to increase the demand for EAS systems in this region.