Electronic Shelf Label Market Expected to Reach $2.16 Billion by 2026: Allied Market Research

According to a new report published by Allied Market Research, titled, “Electronic Shelf Label Market by Product Type, Component, Communication Technology, and Store Type: Global Opportunity Analysis and Industry Forecast, 2019-2026,” the electronic shelf label market size was valued at $624.7 million in 2018, and is projected to reach $2.16 billion by 2026, growing at a CAGR of 16.7% from 2019 to 2026.

Electronic shelf labels (ESL) is a type of dynamic display system used by retailers to display product information in a retail store. This system transmits the product information that is updated in the central server using low power radio frequency (RF) through the gateway. Shelf label is an emerging technology globally, which can help to remove the paper labels and automatically change the price tag every week. Also, it removes inconsistencies between the cash and shelf resister price and enable the flexibility to make the immediate price changes.

Furthermore, each electronic shelf label (ESL) system has the LCD or E-ink display that shows the price and UPC of the product. These labels eliminate the discrepancies in selling price of the products and display reliable pricing to the customers. The ESL system has a wide range of applications in various stores such as hypermarkets, supermarkets, non-food retail stores, specialty stores, and others.

The trending automation in the retail industry is the key factor that drives the electronic shelf label market growth. Moreover, the necessity for more cost-efficient and less time-consuming alternative to paper labels fuels the market growth. Also, increased operational efficiency with real-time product positioning due to the utilization of electronic shelf label boost the market growth. However, high installation and infrastructure cost restrain the electronic shelf label market growth. Moreover, low return on investment is also expected to impede the growth of the electronic shelf label industry.

In January 2019, SES-imagotag established partnership with Ossia to develop wireless charging smart digital labels. Wireless charging is a key enabler for extensive use of retail IoT solutions such as smart electronic shelf labels. Label lifetimes can expand their capacity of coin cell batteries through wireless power.

Full-graphic E-Paper segment is anticipated to witness highest growth rate during forecast period, owing to its advance features such as multi-color displays, wide visibility, and high aesthetics. Moreover, this energy efficient label can project graphical objects like logos, callouts, and others, which helps to optimize the real time positioning of product. Thus, these labels are anticipated to witness high growth rate during forecast period. Among store types, the hypermarkets segment secured highest revenue share in 2018 and is anticipated to follow same trend during forecast period.

Europe is the major revenue contributor, owing to the government initiatives and high presence of retail companies. The Asia-Pacific electronic shelf label market is expected to grow at the highest CAGR during the forecast period, due to higher customer interest, and easy availability of processing machinery, high growth of full graphic e-paper display, and increase in popularity of non-food retail store.

Key Finding of The Electronic Shelf Label Market:

• By communication technology, the radio frequency segment contributed the maximum electronic shelf label market share in 2018, and is expected to maintain its lead throughout the forecast period;
• By product type, the full-graphic E-paper segment is expected to grow at the highest CAGR during the forecast period;
• By region, Asia-Pacific is expected to grow at the highest CAGR during the forecast period and is projected to dominate the electronic shelf label market in the future.

“By communication technology, the radio frequency segment dominated the electronic shelf label market, in terms of revenue. However, the full-graphic E-Paper segment is expected to grow at the highest CAGR during the forecast period,” said Ankit Prajapati, lead analyst, Semiconductor and Electronics at Allied Market Research. “By component, the display segment is anticipated to dominate the market throughout the forecast period (2019–2026). Moreover, the healthcare segment dominates the overall electronic shelf label market. The companies are adopting innovative techniques to provide customers with advanced and innovated product offerings.”