Identive to Showcase Cloud-Based NFC Platform at Mobile World Congress

Identive Group, Inc. announced that its Tagtrail NFC mobile services platform has been selected by major corporate exhibitors to deliver marketing content to visitors throughout The Connected City exhibit – a real city street at the heart of the 2013 GSMA Mobile World Congress, taking place Feb. 25-28 in Barcelona, Spain.

Launched in partnership with AT&T, Deutsche Telekom, KT, Telenor Connexion and Vodafone, the GSMA Connected City will allow the expected 70,000 Mobile World Congress attendees from more than 200 countries to experience how mobile is transforming the way we live.

Additional exhibitors including Accenture, AirPlug, AQ, CUDO, DASAN Networks, Digi, Enswers, Ericsson, FRTek, GES, Hansol Inticube, IBM, Intel, MODACOM, Qualcomm, Samsung, SAP, Teletron and Volvo will join with Connected City sponsors to demonstrate mobile solutions for monitoring energy consumption, accessing healthcare, streamlining transportation, managing smart homes and accessing in-car services. Information about select exhibitor solutions and more will be delivered to attendees through Identive’s Tagtrail platform.

Conference attendees who tap their phones to Identive’s near field communication (NFC) tags or QR codes placed on posters from participating exhibitors will receive product and service literature, videos, incentives and other marketing content via Identive’s cloud-based Tagtrail service. Additionally, attendees will have the opportunity to download Tagtrail’s mobile app, which allows them to organize, re-live and share the content via social media during and after the show.

“We are pleased that Tagtrail will be used by some of the world’s leading mobile and consumer brands at Mobile World Congress this year to power their mobile campaigns. Our Tagtrail platform gives exhibitors the flexibility to respond to a dynamic environment and update the content they wish to deliver to conference attendees at any time. Tagtrail’s ability to deliver rich, multi-media content via both NFC tags and QR codes also allows exhibitors to engage with every visitor, whether or not they have an NFC-enabled device. The Tagtrail platform combines ease of use with powerful capabilities, revolutionizing the way companies connect with consumers in an increasingly mobile world,” said David Holmes, vice president Mobility & NFC Solutions for Identive.

Identive’s patent-pending Tagtrail platform allows advertisers, retailers and organizations of all types and sizes to deliver dynamic, personalized content and services to users’ mobile devices via NFC and QR codes.